We understand the full marketing & comms spectrum so we can engage with hiring managers and candidates credibly: 

• Core marketing disciplines: brand management, product marketing, content marketing, digital marketing, growth marketing, events. 
• Communications functions: corporate comms, PR, crisis comms, internal comms, investor relations. 
• Digital & performance marketing: SEO/SEM, PPC, social media, email automation, web analytics, conversion optimization. 
• Creative & production skills: copywriting, graphic design basics, video production, campaign concepting. 

We are also familiar with the key Tools & Platforms: 

• Marketing tech stack: HubSpot, Marketo, Salesforce Marketing Cloud, Pardot 
• Analytics & SEO tools: Google Analytics 4, SEMrush, Ahrefs, Moz. 
• Social & content tools: Hootsuite, Sprout Social, Canva, Adobe Creative Suite. 
• Project management: Asana, Trello, Monday.com (especially in campaign coordination). 

We understand the Marketing Metrics & KPIs 

• Familiarity with brand metrics: awareness, sentiment, share of voice. 
• Digital KPIs: CTR, CPC, CPA, ROAS, conversion rates. 
• Content KPIs: engagement rate, dwell time, lead quality. 
• For communications roles: media coverage reach, internal engagement scores, crisis resolution times. 

Beyond the technical and data aspects, we pay attention to the candidate’s cultural & brand sensitivity: 

• Understanding tone of voice and brand positioning—the wrong cultural fit in marketing/comms can dilute brand identity. 
• Awareness of DEI in messaging and campaigns—representation matters internally and externally. 
• Respecting creative process timelines while still ensuring recruitment speed. 

We are able to source the best talent as we: 

• Leverage creative and marketing communities: LinkedIn groups, Behance, Dribbble, marketing Slack channels. 
• Hunt in non-obvious spaces: competitor campaign credits, bylines on industry blogs, social media influencers with brand experience… 
• Focus on creative freedom and innovation culture—marketers want to know they can experiment. 
• Highlight budget authority and leadership support for campaigns. 
• Showcase brand vision & values—these professionals are passionate about working for brands they believe in. 

If needed, we are able to set up specific assessments centres covering: 

• Evaluating creativity & storytelling ability (via portfolio review, campaign results, writing samples). 
• Identifying data-driven decision-making—can they back creative ideas with ROI metrics? 
• Spotting soft skills: adaptability, stakeholder influence, brand advocacy, cross-functional collaboration. 

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